Tax Time-1099s and W2s
Let’s assume that anyone reading this knows that the sum total of all the money an individual earns is called the gross. It is reported by your employer to the Federal Government in the form of a wage...
View ArticleWhat Is a Brand and Is Yours a Good One-Some Definitions
The next several “lessons” will center around the professional musician as a business—a store—where clients can get musical expertise. If you buy into the idea that musicians are small businesses, you...
View ArticleWhat Is a Brand and Is Yours a Good One – What Is Your Brand?
What Is a Brand and Is Yours a Good One—What Is Your Brand? The last blog gave a few definitions to work with. Now think about your brand. And it isn’t just about your playing, but we can start with...
View ArticleWhat Is a Brand and Is Yours a Good One – It's All about Connection
Here is the third installment in this series of blogs that discuss the musician as a brand. If you are new you can catch up quickly by reading the two previous posts. You’ve probably heard the cliché,...
View ArticleWhat Is a Brand and Is Yours a Good One – Brand Image Associations
It’s important to understand image. Your brand exudes a certain image and is made up of the following: Tangibles & Intangibles[i] Tangible—Can you play accurately? Do you show up on time? Are...
View ArticleWhat Is a Brand and Is Yours a Good One—Key Measures of Success
The ultimate measures of success are trial and repeat, and the buyer is the final judge. If a manufacturer of just about anything, from dishwashing detergent to automobiles, gets you to try their...
View ArticleWhat Is a Brand and Is Yours a Good One – A "Jack of Nothing," How...
This is always a difficult question to answer and it varies from person to person. It stands to reason that if you do one thing and take it to the max, your chances of being superior to the person who...
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Invisible Musicians
At the end of this blog is a letter to the editor that was published in the December 13 Louisville Courier-Journal. In it the writer laments the absence of an orchestra at this year’s Nutcracker...
View ArticleBeing a Successful Entrepreneur— Don’t Be Embarrassed about Making Money
My previous blog referenced Grammy-winning composer Maria Schneider. In talking with her further, she had an interesting take on the stereotypical starving artist. She theorizes that part of the...
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